CASE STUDY: PET MEMORIAL SERVICES
From Zero To Page 1: How We Built Rainbow's Edge From Scratch And Generated 5 Clients In 90 Days
No Website. No Online Presence. No Clients.
Rainbow's Edge is a Tampa pet memorial service founded by a passionate owner who wanted to provide compassionate end-of-life services for beloved pets. The business had everything it needed to succeed except one critical thing: an online presence.
With no website, no contact forms, no Google presence, and no way for grieving pet owners to find them online the business was not generating any clients through digital channels. In a service category where people turn to Google in their most vulnerable moments this was a critical gap.
The owner had a clear vision for the brand, warm, compassionate, and beautiful, but needed a partner to bring that vision to life digitally.
❌ No website or online presence
❌ No way for clients to find or contact them
❌ Zero Google rankings or visibility
Built Everything From The Ground Up
Brand-Forward Website Design
Built a complete website from scratch honoring the owner's vision, warm lavender tones, grief-sensitive copy, and a design that communicates compassion and trust.
Conversion-Focused Contact Forms
Implemented multiple contact forms and inquiry pathways so grieving pet owners could easily reach out at any hour from any device.
Local SEO From Day One
Structured the entire site with Tampa local SEO built in, including proper keyword targeting, schema markup, Google Business Profile setup, and location-specific content.
Performance & Accessibility
Built on a fast reliable platform with accessibility considerations appropriate for users who may be in emotional distress and need a smooth frictionless experience.
#1 On Google. First Clients In 90 Days.
Website Traffic Increase
Keywords Ranked #1 In Tampa
To First Paying Clients
New Clients In First 3 Months
Google Rankings For Core Keywords
Continued Partnership
What This Means For A Small Business Owner
For a small service business just starting out getting the first clients is everything. It validates the business model, generates revenue, and builds the review foundation needed for long term growth.
Before Stark Ascent
- ✗No online visibility
- ✗No client inquiries from web
- ✗Relying on word of mouth only
- ✗No Google presence
After Stark Ascent
- ✓#1 on Google for 10 keywords
- ✓5 new clients in first 90 days
- ✓223% traffic increase
- ✓Ongoing client relationship
About Rainbow's Edge
Rainbow's Edge is a Tampa based pet memorial service dedicated to providing compassionate end-of-life care and memorial services for beloved pets. Their mission is to help families honor and celebrate the lives of their animal companions with dignity and love.
Visit therainbowsedge.org →Ready To Build Your Online Presence From Scratch?
Whether you are starting from zero or looking to grow an existing presence Stark Ascent builds digital strategies that get real results.